Watercolor palette decisions made easy

EasySwatch is a free visual watercolor palette planner built around the way watercolor artists really work.

Choose a palette type, arrange pans in their correct relative proportions, and explore more than 840 professional colors. See how your paints and pans work together before settling on a layout.

Built where watercolor and software meet

EasySwatch began with a problem familiar to many watercolor painters: every trip, workshop, and new project can call for a different palette.

Planning and swatching takes time. You think you have it right, put the pans in place, begin the swatch card, and then realize you are missing a key color or it’s somewhere you wouldn’t instinctively reach for it.  Our founders approached that problem from two complementary perspectives: one foot deeply rooted in the watercolor world and the other in software design and development. They imagined a faster, more visual way to try different layouts before putting real paint into real pans or rearrange them quickly once you’ve tried a layout.

That idea became EasySwatch, a product of SubtleMagic LLC. EasySwatch is free for watercolor painters, with additional Pro features available for a modest one-time charge.Plan your palette virtually

Plan your palette virtually - Free

Choose your palette type and arrange pans of different sizes on screen. Fill them with your paints and experiment with different layouts. Move things around as often as you like. Try another layout. Then another. There is no paint to waste, no swatch card to redo, and no discovering too late that an arrangement that looked good on paper does not feel right with a brush in hand.

While EasySwatch works on phones, like watercolor, it appreciates room to breathe. Computers and tablets are its happy place.

Explore more than 840 paints or add your own

EasySwatch includes more than 840 professional colors from Daniel Smith, Winsor & Newton, Da Vinci, Holbein, and Schmincke. Compare colors and paint characteristics while building your palette, or add your own paints and custom mixes. Experiment virtually with what happens if you mix two paints. Get AI’s ideas about paint mixes for difficult scenes. EasySwatch uses the manufacturers’ digital swatches for planning, but nothing beats the real paint, so if you prefer, print the swatch sheet without the colors and paint your own!

“Wait—don’t I already have that color?”

EasySwatch includes more than 840 professional watercolor colors from Daniel Smith, Winsor & Newton, Holbein, Da Vinci, and Schmincke.

Compare colors and paint characteristics while building your palette. Add your own paints and custom mixes, or experiment virtually with combinations. EasySwatch can even offer AI-assisted mixing ideas when a scene calls for a color that is difficult to match.

The built-in digital swatches are helpful for planning, but nothing replaces real paint. EasySwatch Pro can also print an uncolored swatch sheet for you to paint yourself.

EasySwatch Pro adds even more power to your planning

EasySwatch Pro includes:

  • Actual-size, full-color printable swatch sheets

  • Paint names and characteristics printed on each swatch

  • Multiple saved palettes

  • Access to your palettes across devices

  • Cross-device paint inventory tracking

Purpose-built by SubtleMagic

SubtleMagic LLC creates thoughtful software for specialized communities. We focus on the particular problems people care about, that one-size-fits-all tools often overlook.

EasySwatch is our tool for watercolor painters. It understands physical palettes, pan proportions, paint properties, swatching, and the small decisions that make a palette feel natural in use.

EasySwatch is free to use. Pro is priced to support the infrastructure, continued development, and steady improvements that keep the product useful.

Our goal is simple: less time rearranging pans, second-guessing colors, and wondering where that pan or tube went, and more time painting.